Your Specialist Marketing Team For Hire

We are a modern, progressive and hands on team of Brand, Design and Digital Marketing experts with a collaborative 30 + years experience in delivering exceptional outcomes. We love our people and we love what we do. With experience in the FMCG, real estate, automotive, pharmaceutical and building construction categories, BOOM employs a range of industry specialists, each exceptionally knowegable in the dynamics of their chosen field. You can’t buy experience. It needs to be earned.

The business landscape has changed forever and we have recognised the need for all businesses, small and large, to transition to the latest systems, methods and procedures for greatest ROI, whilst delivering maximum impact and effectiveness in each chosen market.

The best products or services in the world, will become extinct dinosaurs, if their goto market strategy, isn’t one that promotes instant attention, powerful recall and effective messaging for client retention. Its not always about the biggest spend, its about what you do with your spend and the stratgeies you employ, to get your desired result.

This is the BOOM ethos. Welcome to BOOM.…



CEO - Sales Director

With over 20 years, practical and hands on experience, Phil himself admits, that he immensely enjoys, the business growth and start up phase. He has personally been responsible for several new business start ups that have all created triple digit sales growth in their first 2-3 years of operation. Several were later sold off into a “roll up” strategy, being acquired by market leaders and public companies. He implicitly understands complex sales and market strategies and how to rapidly grow any business, through hard hitting differentiation strategies.

“Any NEW business has to run on enthusiasm, energy and disciplined focus and attention, to get through their birth and growth phase, long hours and dedication to the end goal are a must, it really comes down to a do or die philosophy”

Phil is also available for 1 on 1 sales consults, for sales & marketing sales and strategy development. The team at BOOM are excited about your next project or venture with us.

Emma Sidney

Director - Strategic Communications

Known for being #1 on Google since Google was a thing, Emma is an early adopter of technology and digital platforms and has had a strong online presence since 1995; for over 25 years. 

Having worked with several global organisations, including Dun and Bradstreet, UPS and Sony, Emma’s experience covers Business Analysis, Sales Management, Digital Strategy and Digital Copywriting. 

Areas of digital expertise include SEO, Social Media Marketing, Sales Funnel, Website and CRM mapping and implementation. Emma loves working with mature business owners who understand the power of leveraging a team to grow their business online, without the overheads of employee engagement and management.  

BA Hons, Dip Jazz and Popular Music, Cert IV Training and Assessment, Landmark Communication Curriculum.  


Ivan Sim

Head of Design 

Ivan has had a passion for all things design, ever since he could……design! He has a quirky sense of humour too.

Integrating emotion into design for maximum impact and effect is Ivan’s sincerest passion and purpose. For over 5 years now, Ivan has been working with small businesses, start ups and larger scale Tier 1 and Tier 2 business, helping ideas come to life under the guidance and tutelage of the entire BOOM team.

We look forward to unleashing Ivan onto your next creative project. We know you will be thrilled with the results.

Rupert New


Direct Client Manager

Scott has had a 30 year career in direct sales with and for some of the World’s most prominent organisations. Initially with Nashua Corporation in the UK,  later years with the Xerox and Fuji Xerox organisations, across the USA and later in Hong Kong. He displays a dedication to results, superior customer experience and relationship management, Scott has often scored in the top 5% of revenue earners within the industry. He is highly skilled, very driven and passionate about results and to transforming any under performing area of your business.


Senior Developer – Programmer

Devin O’Dowd is our chief software engineer and ICT manager.With a hands on function inside of every client project, regardless of size or complexity, Devin ensures a seamless integration between the data capture phase, to the implemenation, test and roll out of live working business solutions, that streamline client functionality and business objectives. He is well versed in most commercial platforms and has recently undertaken a series of  new projects utilsing Googles “angular” framework. He has a great passion for machine learning and is studying Artificial Intellignece systems. He is a true assset to our business and we make him readily available for all of your business requirements.



Digital Marketing Specialist

With over 10 years of experience in most aspects of digital marketing, Juanita specializes in b2b marketing. Her emphasis is to develop and manage entire enterprise partnerships. After graduating RMIT with honors in Computer Science, her introduction into Digital Marketing, began with organic growth and SEO, but has since developed her expertise in paid advertising, social media management, link acquisition, data analysis and content development.

Programs versed in are Google Suite, MS Office, Salesforce, Screaming Frog, SEMrush, Ahrefs, Majestic, Open Site Explorer, Google Ads, Google Analytics and Search Console, WordPress, Hub Spot, Crazy Egg, Facebook, Instagram, Linkedin, Pinterest, Twitter and more.


Marketing Director & Outbound Campaigns Manager

Scot is a seasoned sales BDM andcall centre Telesales master. Scot has had hands on experience in building new sales teams while developing current teams as well as the training and recruitment of sales representatives, motivating a high performing sales force and implementing new sales and marketing strategies. Scot has taken on projects as extensive as failing companies and brought them back to being profitable, in record time. He can assist your organisation with new product development and market opportunity analysis. Our Scotty.  has often have been jokingly referred to as somewhat of a sales “mercenary”. He welcomes your next sales challenge openly.



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