We are a modern, progressive and hands on team of Brand, Design and Marketing professionals with a collaborative 40 + years experience in delivering beautiful results. We love our people and we love what we do. We make no apologies for our passions. Our creative skillsets combine a unique blend of artistic interpretation and creation whilst delivering outcomes based on commercial acumen and business goals.

We are very unique. In a way, this is where function meets form. It’s that combination of art and science. The art is in the delivery, the final masterpiece, the science is in the creation and execution. Put simply, it’s not just about what you say, but how you say it. If you desire to create maximum impact, Neither can exist without the other.

This is the BOOM ethos. Welcome to BOOM.…

Phil Cvetovac

CEO – Sales Director

With over 20 years, practical and hands on experience, Phil himself admits, that he immensely enjoys, the business growth and start up phase. He has personally been responsible for several new business start ups that have all created triple digit sales growth in their first 2-3 years of operation. Several were later sold off into a “roll up” strategy, being acquired by market leaders and public companies. He implicitly understands complex sales and market strategies and how to rapidly grow any business, through hard hitting differentiation strategies.

“Any new business has to run on enthusiasm, energy and disciplined focus and attention, to get through their birth and growth phase, long hours and dedication to the end goal are a must, it really comes down to a do or die philosophy”

Phil is also available for 1 on 1 sales consults, for sales & marketing sales and strategy development. The team at BOOM are excited about your next project or venture with us.

Juanita Philips

Digital Marketing Specialist

With over 10 years of experience in most aspects of digital marketing, Juanita specializes in b2b marketing. Her emphasis is to develop and manage entire enterprise partnerships. After graduating RMIT with honors in Computer Science, her introduction into Digital Marketing, began with organic growth and SEO, but has since developed her expertise in paid advertising, social media management, link acquisition, data analysis and content development.

Programs versed in are Google Suite, MS Office, Salesforce, Screaming Frog, SEMrush, Ahrefs, Majestic, Open Site Explorer, Google Ads, Google Analytics and Search Console, WordPress, Hub Spot, Crazy Egg, Facebook, Instagram, Linkedin, Pinterest, Twitter and more.

Rupert Borrell

Direct Client Manager

Rupert has had a 30 year career in direct sales with and for some of the World’s most prominent organisations. Initially with Nashua, Ricoh and in later years with the Xerox and Fuji Xerox organisations. Dedication to results, customer experience and relationship management, Rupert has often scored in the top 5% of revenue earners within the industry. He is highly skilled, very driven and passionate about results.


 Senior – Client Manger –  Media Relations

Arj has a commercial finance background, originating in the UK. Specialising in fixed-income, corporate lending, structured credit and other off balance sheet facilites. He has successfully raised funds for private projects in the sports and media sectors. In addition to his postgraduate Economics degree he has completed a Master of Science (MSc) degree in Sport Management. He is making great in roads into the Australian media markets.

Ken Atkins

Marketing Co-Ordinator & Outbound Campaigns Manager

Ken is a seasoned call centre performer and Telesales Manager. Additional experience in building new sales teams while developing current teams and demographics, training and recruitment of sales representatives, motivating a high performing sales force and implementing new sales and marketing strategies. Ken has taken on projects as extensive as failing companies and brought them back to profitable. He can assist your organisation with new product development and market opportunity analysis. Ken has often have been jokingly referred to as a sales mercenary. He welcomes your next sales challenge openly.

We have the experience and talent to design what you need!